Official Sponsors for the 28th Annual SAG Awards® Announced
New and Returning Sponsors Supporting the SAG-AFTRA Foundation include City National Bank®, PEOPLE, United Airlines, Champagne Taittinger, Cooper’s Hawk Winery & Restaurants, FIJI® Water, Tequila Herradura®, Willo Farm, Campari, Tide, Subaru of America, Inc., Calm, Charlotte Tilbury, Lo & Sons, Lord Jones™, and Tony’s Chocolonely
Ceremony will be Simulcast on Sunday, Feb. 27 at 8 p.m. ET / 5 p.m. PT on TNT & TBS
LOS ANGELES (January 24, 2022) – The SAG Awards® announced today the new and returning corporate sponsors for the 28th Annual Screen Actors Guild Awards®. City National Bank, PEOPLE, United Airlines, Champagne Taittinger, Cooper’s Hawk Winery & Restaurants, FIJI Water, Tequila Herradura, Willo Farm, Campari, Tide, Subaru of America, Inc., Calm, Charlotte Tilbury, Lo & Sons, Lord Jones™, and Tony’s Chocolonely are among the dedicated corporate sponsors joining the SAG Awards® in support of the SAG-AFTRA Foundation.
Since its inception, the SAG Awards has been a proud, active supporter of the SAG-AFTRA Foundation and their mission to provide SAG-AFTRA artists with extensive educational and emergency financial resources.
These collaborators and corporate partners make financial pledges to support the SAG Awards and the philanthropic work of the SAG-AFTRA Foundation, and many of them opt to enhance the show with on-site activations and in-kind gifts. Among this year’s new activations include The Actor® Statuette Room presented by City National Bank and The Actor® Engraving Station presented by City National Bank where, for the first time, winners will be able to take home a personalized Actor statuette the same night. Additional experiences include a custom Frosé Bar in the Cooper’s Hawk Winery & Restaurant Green Room and Tequila Herradura’s entry wall welcoming attendees.
For additional information about this year’s sponsors, visit the SAG Awards Press Kit page. The 28th SAG Awards will be nationally simulcast LIVE on TNT and TBS on Sunday, Feb. 27, 2022 at 8 p.m. ET / 5 p.m. PT from the Barker Hangar in Santa Monica.
The SAG Awards would like to thank new and returning sponsors for their support of the show and the SAG-AFTRA Foundation this year. We asked our partners to share in their own words why they support the SAG Awards. Their answers are below:
City National Bank® has a long history of serving the entertainment industry. As the continuing sponsor and official bank of the 28th Annual Screen Actors Guild Awards, City National celebrates the performers who make it shine. City National proudly supports SAG-AFTRA Foundation’s mission to provide its artists with extensive educational and emergency financial resources and is honored to provide financial tools to better serve its members.
Dotdash Meredith’s PEOPLE continues its annual support of the SAG-AFTRA Foundation. The brand has a long history of using its multiple platforms -- reaching 100 million consumers -- to celebrate Hollywood’s philanthropic efforts and charitable initiatives. PEOPLE is delighted once again to support the SAG-AFTRA Foundation and the 28th Annual SAG Awards.
United Airlines has been a proud partner of the SAG Awards since the very first show in 1995. As an airline, we bring people from around the world together, just as SAG-AFTRA and the entertainment industry have brought people together for generations.
Champagne Taittinger “We are extremely proud and happy to be associated with the SAG Awards. The SAG Awards event and SAG-AFTRA Foundation brings the entire family of cinema together with generous warmth and care, especially in these particularly difficult times. They, like Champagne Taittinger, support the world of cinema which reinforces our commitment to this art,” says Vitalie Taittinger, CEO of Champagne Taittinger. “Cinema is a source of vision and inspiration, served by extraordinary talents who bring to life new and existing worlds through their craft.”
Cooper’s Hawk Winery & Restaurants, home to one of the largest wine clubs in the world, brings unforgettable culinary experiences to their members and guests. Cooper’s Hawk is again honored to be the official wine partner of the 28th Screen Actors Guild Awards and celebrate the work of such inspiring artists. We are moved by the work of the SAG-AFTRA community and toast all this year’s nominees!
FIJI® Water, the top premium imported bottled water in the United States, is thrilled to be back on the silver carpet with the SAG Awards, as it honors the talent & entertainment that actors have continued to bring into peoples’ lives. FIJI Water stands behind the work the SAG-AFTRA Foundation commits to its community and is proud to be the official water sponsor for the 11th year in a row.
Tequila Herradura® has been crafting extraordinary tequilas for over 150 years. As the Official Tequila of the 28th Annual SAG Awards, Herradura continues to celebrate the legends who transform the ordinary into extraordinary through the spirit of film and television. Once again, we're honored to raise a glass to the SAG AFTRA Foundation and their legacy of inspiring and remarkable achievements.
Willo Farm is excited to grow together with the SAG AFTRA community and their outstanding green initiatives in our communities. Willo is on a mission to unleash the power of plants to feed, fuel and heal a growing population. With every Willo harvest, we are growing smarter, faster and more efficiently.
Iconic Italian aperitif Campari®, longtime patron of art, cinema, culture and creativity is welcomed as a new official sponsor of the 28th Annual Screen Actors Guild Awards. Campari is dedicated to championing film and television creatives who push boundaries and explore their passions to inspire outstanding creations. This awards season, Campari is honored to collaborate with the SAG Awards as they spotlight acting as a collaborative art form and toast to this year’s nominees with a Negroni.
Tide is honored to serve as a sponsor for the SAG Awards and present the live telecast's audio descriptions, allowing audiences who are blind or with low vision to enjoy the show more fully for the first time as we live describe the visual aspects through the audio description TV setting. We look forward to the show recognizing a diverse range of deserving professionals. Like Tide, these performers share and celebrate the human experience. We are proud to observe the impact of their work on the world.
Subaru of America, Inc. has been a partner and on-air sponsor since 2004. This year, the all-new 2022 Subaru Forester Wilderness will mark the entrance to the red carpet, accompanied by signage announcing Subaru of America, Inc.’s proud support of the SAG-AFTRA Foundation. The rugged and trail-capable Forester Wilderness SUV offers extra ground clearance, all-terrain tires, water-resistant upholstery, and Symmetrical All-Wheel Drive for adventure on and off-road.
Calm, the leading mental wellness brand with the #1 app for sleep, meditation and relaxation, is honored to support this community and meet each individual on their mindfulness journey with tools to help them turn inward and find rest and relaxation. The SAG-AFTRA community should be so proud of all the hard work, resilience and inspiration they have shared with the world this year.
Charlotte Tilbury, makeup artist to the stars, is honored to support the 28th Screen Actors Guild Awards®. With a successful 30-year career spanning red carpets, runways and editorials, Charlotte is on a mission to empower everyone with her industry-leading, confidence-boosting makeup and skincare innovations. To bring more magic to your evening, discover Charlotte’s award-winning, iconic Magic Cream moisturizer – the brand’s best-selling beauty secret to gorgeous, glowing, magic skin!
Lo & Sons is thrilled to once again be aligned with the SAG Awards, celebrating the very best in the film and television industry. As a small, family-owned business that makes high-quality, thoughtfully-designed travel bags, we recognize the power of passion and dedication to craft, as well as the importance of collaboration, especially in challenging times. Our mission is to inspire and empower people to go places while leaving a positive impact on the planet and we are delighted to support the SAG-AFTRA Foundation’s outstanding community outreach and educational programs.
Lord Jones™ is incredibly honored to be a part of this year’s SAG Awards. As an LA-based brand, the company is delighted to support the SAG-AFTRA Foundation’s mission to unite and uplift independent artists in our local community and admire the work they do every day. Lord Jones is the purveyor of the world’s finest hemp-derived CBD-infused products with a pioneering mission to normalize and destigmatize the plant and is grateful for the special relationship we have with the Hollywood community. The red carpet holds an exceptional place in our hearts as the location where our Whole Plant Formula CBD Body Lotion gained a cult following as the ultimate item to apply to the feet before wearing high heels during Award Season. The support we have received from artists, industry pros and beyond over the years has meant the world to us. It is now more important than ever to give thanks to the artists and their pioneering vision that constantly inspires us.”
Tony’s Chocolonely Hello, we're Tony's Chocolonely, an impact company that makes chocolate, and it's our goal to end exploitation in the chocolate industry. Just like the SAG Awards, we're shiny and pretty on the outside, but also stand for something on the inside. We're proud to share some sweetness with SAG-AFTRA members because we're inspired by every one of you and the way you use your artistry to change the world.
About the 28th Annual Screen Actors Guild Awards®
The 28th Annual Screen Actors Guild Awards®, presented by SAG-AFTRA with Screen Actors Guild Awards, LLC will be produced by Avalon Harbor Entertainment, Inc. and will be simulcast live on TNT and TBS on Sunday, February 27, 2022, at 8 p.m. ET / 5 p.m. PT. For the latest updates, follow the SAG Awards® on social (Facebook, Twitter, Instagram and TikTok), online at sagawards.org, and join the conversation by using the official hashtag #sagawards. For media assets, visit the SAG Awards Press Kit page.
About the SAG-AFTRA Foundation
The SAG-AFTRA Foundation is a philanthropic 501(c)(3) non-profit organization that provides vital assistance and educational programming to SAG-AFTRA professionals while serving the public at large through its award-winning children’s literacy program Storyline Online®. Since 1985, the Foundation has granted more than $28 million in emergency financial assistance, disaster relief and scholarships to SAG-AFTRA members and their dependents. In addition, the nonprofit has offered more than 15,000 free educational workshops, panels and classes to SAG-AFTRA artists nationwide. Its award-winnng children’s literacy program Storyline Online has brought the love of reading to more than 800 million children worldwide. The SAG-AFTRA Foundation is the benefitting charity of the annual SAG Awards, and relies entirely on grants, sponsorships and individual contributions throughout the year to maintain its free programs and resources. For more information, visit sagaftra.foundation.